Working at Home Mothers (WAHM) and Podcasting
The biggest challenge for any mom who works from home is presenting her business in a professional manner to potential clients or clients. On a daily basis, WAHMs strive to present a positive image of themselves and their business.
How can a mom who works at home promote this positive image? A great way to achieve this goal is through podcasting. It has been said that the best advertising for any business is positive word of mouth. The best way to achieve this goal is with podcasting because it gives you a voice.
Podcasting allows WAHMs to share their experience, knowledge, and even personality with potential clients. If you decide to make a podcast, you will be promoting your business in the best possible way.
When a prospect or client listens to your podcast, they will hear your voice. As a result, they will bond and trust you over time. Subsequently, this will generate more customers for your business.
When you’re making your podcast, don’t be afraid to share too much knowledge. If you withhold information, it could harm you and the image people have of your business. Your clients or potential clients will judge you based on the information you share in your podcast. Therefore, the most important element is to share valuable information.
An important element to keep in mind is that your podcast should not be a commercial for your business. If you do this, people will go off and shut down your podcast. You should make an effort to share useful information with your audience. As a result, they will appreciate your sincerity and integrity. It is perfectly acceptable to share all of your business and contact information with your audience at the end of your podcast.
As a mom who works at home and is doing podcasts, you will create positive name recognition within your particular niche. The audience will see you as an expert in her particular field. Therefore, this is the biggest promotion for any business.
The ultimate goal is to stand out from your competition. Is your competition podcasting? They probably aren’t podcasting and don’t realize what a tremendous positive impact this could have on their business.
When you record your podcast, it’s imperative that you don’t have any background noise (children, pets, television, radio, etc.). This could distract your listeners and they could turn off your show. Your goal is to present the best possible image to potential customers.
As WAHM, professionalism is critical to your success. Podcasting can be the biggest asset to your business if done the right way.
If you take the necessary steps to produce a professional podcast with valuable information, you will see an increase in customers and clients over time.