Ford’s momentum intensifies in China
The Motor Company, a world leader in the automotive industry, is expected to exceed its sales by 100.8 percent this year. This anticipated figure is estimated year by year. Ford’s 2006 lineup is dominated by S-Max and Focus.
The S-Max, a large minivan from Ford, was introduced this year for the European car market at the Geneva Motor Show. The vehicle became an instant hit in said territory. In fact, it was later awarded the title of Car of the Year in Europe. The S-Max is the first Ford vehicle to feature the “kinetic design” style.
Ford’s kinetic design transmits energy in motion. In addition, such a feature can be found in the new S-Max. Another great attraction of S-Max is its “FoldFlatSystem”. This feature allows the second and third row seats to fold into the floor. These features make the new S-Max one of the most impressive and exciting vehicles on the roads of China.
You just have to look at the Ford S-MAX. Its bold ‘kinetic design’ offers function, space and flexibility along with the ‘wow factor’ and dynamic drivability. This winning formula is what has made the Ford S-MAX a success in Europe, “said Martin Smith, Executive Director of Design, Ford of Europe and the man behind.
Ford Focus is also a wonder in China. Said because he has established a reputation as a star artist in his own right. Ford Focus auto parts boast of quality, performance, and style. Now, in the new model, the automaker added variations of the 5-door hatchback and station wagon. These new variations are designed to stay ahead of the demand in the automotive market.
Ford also announced a new investment in China. This investment is related to the launch of the Ford Research and Engineering Center, which will be located in Nanjing, China. The establishment will support product development for Ford’s global operations. Such an establishment will also contribute significantly to the development of the Chinese automotive market.
“The Ford Research and Engineering Center represents another important milestone for Ford as it strengthens its manufacturing plan in China. It will deliver a winning combination that leverages Ford’s global expertise in research and engineering, as well as developing leading local talent in China. It will also work with the Technical Development Centers in Ford Motor’s joint ventures in China to support product development and procurement, “said Mei Wei Cheng, President and CEO of Ford Motor (China) Ltd.