7 Instagram Story Ideas to Build Followers
Keeping your Instagram busy is a good way to build a following. An active account is more interesting than an inactive one. Also, using Instagram to share all kinds of content with your audience in many ways will be much more interesting to them than sharing just one type.
Let’s look at some ideas you can incorporate into your stories to build a following.
1. Show a day in the life
A great use of Instagram stories is to take a day off and show up at different times of the day to share what you’re up to in relation to your audience and your business. For example, if you are a business coach, you may want to share how you run your own business and team with others.
2. Broadcast live
Take time to go live every day, even to share just one interesting news story. When you randomly stream live, your audience will get a notification if you signed up for a notification. They will pay more attention to you and even be sad if they miss it live, but they will also watch the recording if you leave one.
3. Provide an advance
Create a new product or service? Provide an advance on it. Trying out new software that you want to recommend? Make a story about it. The more reasons you find to appear in stories, the better your quest to find more followers.
4. Take a survey
Instagram allows you to run polls, which is a great way to find out what your audience is thinking. Keep surveys short and simple to avoid confusion, as these surveys are not very scientific. If you want accurate results, consider limiting the options.
5. Trade Instagram stories for a day
If you have a colleague who caters to a similar or similar audience to yours, you can trade Instagram for a day. You tell their stories and they tell yours. This is a wonderful way to get cross-promotion and more followers.
6. Countdown to launch
If you have an upcoming launch or event, use Instagram stories to count down to the launch. This is a fun way to get everyone excited about your new offering.
7. Use stickers and special effects
Instagram has ways for you to grab the attention of your audience; use them, use them. Add special effects, use stickers, add great hashtags. Call the right people. Make yourself known so you can capture those followers who love you.
When sharing a story, always remember to include a call to action. Your audience won’t act (or very rarely) if you don’t tell them what to do. Every time you create any content, you need to know what you want the results to be after your audience sees it.