Search engine optimization: SEO content writing and Google ranking
Search engine optimization is a fundamental aspect of Google’s indexing and ranking algorithms. SEO content writing refers to writing blog and web content to achieve high rankings in Google. For most bloggers, hobbyist or professional, and webmasters running an average website, SEO optimization is essential for their survival.
What is search engine optimization?
Rather than question the importance of SEO optimization, it may be more relevant to ask why it is so important. In fact, it is perhaps even more relevant to ask what exactly search engine optimization is. There are many answers to that question, the simplest being that SEO is the art of designing your website or website to meet as many of the requirements of Google’s indexing and ranking algorithms as possible.
This means that you are designing your website or blog, and writing your content, to meet what you perceive to be the needs of what is fundamentally a mathematical formula. Do you have a master’s degree in mathematics? No? So why bother to achieve something that you have no hope of achieving?
The way to optimize your web pages or blog posts to meet the needs of Googlebot and whatever other algorithms Google drops on your site is to be honest! Do not generate text and vocabulary that does not enhance the importance of your web page. Here it is important to understand that Google does not index entire domains, but only individual web pages and blog posts and pages.
The language of SEO content writing
SEO content writing refers to writing content for web pages and blog posts that meets Google’s indexing and ranking conditions as far as possible. This includes the identification of pre-programmed character strings that define grammar and spelling. So this disproves the claims that spelling and grammar don’t matter.
One of the goals of SEO content writing is to comply with the spelling and grammar rules of the target country. You can take this as the US for most web publications and the UK for most other publications in English-speaking countries. If you can translate your web pages and blog posts for publication in search engines belonging to other countries, then fine, go for it!
Otherwise, focus on the US and English-speaking Europe when writing blog posts and content for websites that are published internationally. SEO content writing for international use will generally be fine if it is written in American English. Please use UK standards for UK and European publication.
The goal of SEO content writing
The goal of SEO content writing is to achieve a high Google ranking for the web page in question. You can use keywords (or intended search terms) and language/semantics related to that keyword. Most of the time, however, it will be enough to simply type what you are looking for into the Google search box in your own words.
So take a step back and consider what you might type into a search box if you were looking for information on, say, ‘Are ghosts real?’ That could be ‘the reality of ghosts’, ‘ghosts exist’ or even ‘are ghosts real’. When writing a blog post or web page article on this topic, or even an entire website, you should do your best to predict the words others will use to find out if ghosts are real or not.
SEO content writing: the crux
Once you have decided on the most appropriate term, you can use it as the title/header of a page on your website. Then write that page using the term you think of (for example, ‘they are real ghosts’) in the most interesting way you can. However, you must show a particular passion for your topic and persuade your readers that you love ghosts! This is the crux of SEO content writing and how to maximize the search engine optimization of your pages and posts – write naturally, but with SEO in mind!
Only then will they follow you and believe what you write. In fact, the whole process is simple. Check what people interested in your topic are reading elsewhere online by becoming one of them for a while. Then write what you learn on your website or blog using the best English you can. Finally, be sure to also include the best keywords you have discovered in order to have a good monthly search frequency.
Then you can achieve the highest Google ranking possible through well-researched SEO content writing. However, never forget that search engine optimization also involves keyword research and finding the most used and profitable keywords available to you.