How to Give FSBOs a Reason to Call You Back

Going after FSBOs is one of the best ways to get listings on a consistent basis every month. When you take a FSBO listing, it means you have resolved your pain. Sometimes it can be a challenge for them to realize that you are truly involved in making their lives easier and helping them achieve their goals. Many real estate professionals in your area are calling FSBOs, and getting them to call you back can be a challenge when you don’t give them the right reasons to answer the phone.

Whether you’re leaving voice messages, sending postcards, or sending direct mail, it’s important that you give the FSBO owner a reason to call you. Too often, real estate professionals point out mistakes in the owner doing their own work or leave their “resume” on voice mail. Neither of these methods will really give them a reason to pick up the phone.

Getting FSBO sellers ringing on your phone means taking a few minutes to understand their pain, and then crafting your marketing messages to address those pain points. Here are some items you can address to get FSBOs rushing to your phone to call you.

one. Interest Peak Questions – Instead of shouting your achievements, take the time to ask questions. Don’t ask the same questions as everyone else, like “are you offering compensation?” Dig deeper to see where their pain is. Ask questions that lead them to see what you have to offer, like “Do you know the 10 things to ask every buyer before they see your home?” Asking peak interest questions like this will help them see your value.

two. message marketing – Your marketing message must get to the heart of saving people time and money. Often a FSBO owner is trying to save money and pay only 1 commission, but sometimes they also need to save time. Especially in your emails, focus on a marketing message that hits the FSBO like “Is saving thousands of dollars on your home sale worth five minutes of your time? – That’s all I need to show you how to do it.” That message goes to the heart of an FSBO.

3. make easy – Showing 5 phone numbers, an email address and a physical address does not show that it is easy to locate it, it is confusing. Get a FSBO owner to contact you by giving them an easy way to call you. One method that keeps it simple and gives you a track of how well your marketing is working is to use a 1-800 number service, such as Proquest. It doesn’t matter which service you use, but it’s essential to use a service that allows you to track your results.

Since over 80% of FSBO owners become listed for a real estate agent, it’s important to have the right ingredients so that agent can be you! By focusing on the highest interest questions, a powerful marketing message, and making it easy to be contacted, you can start getting more FSBO listings each month.