Can ecommerce development companies help create an online store? Secrets to mobile user experience
It has become mandatory for web design companies and developers to create and adopt mobile-friendly design while creating websites that help them meet the needs of mobile audience along with desktop users. However, a responsive design is not enough to satisfy the requirements of mobile users, the site must be understood as an attractive user interface coupled with impressive content. The user experience on the mobile site is very important to attract mobile customers to online stores.
It relates more to the mindset of mobile users. Web developers and designers will need to understand the mindset of the user and then optimize the website to give them the most enjoyable experience. Even clients today are considering mobile UX optimization as a key criteria to test your efficiency if you are a web developer or designer.
Let’s take a closer look at some of the top solutions to improve the mobile user experience of your online store.
A seamless and visible customer journey within the site
Make sure customers have a very seamless and simple experience every time they come to your online store. The things they might be looking for should be clearly visible rather than crammed into drop-down menus that can lead to confusion and unnecessary time consumption for customers. A user-friendly experience with everything available at your fingertips can obviously drive more customers to your online store for future purchases, if any. Enough space should be provided within the call-to-action buttons, otherwise users may click on some other option instead of the desired one and land on another page that might not be relevant to them. The content should be easy to read and easy to click within the screen size of the mobile device.
Other things to consider include,
- Consider including icon-based menus that are positioned vertically to avoid longer scrolls that can irritate customers.
- Include stacked tabs with headers that would expand each time a user clicks on them. It also makes the web page look more structured and neat.
Useful tools to analyze the user experience on Mobile Site
Provide an experience that is enjoyable rather than experiences that are unsatisfying for your clients and customers. So it’s a good idea to analyze your mobile site and fix any user experience issues to prevent future issues.
Below are some of the tools that will help improve the mobile user experience for customers.
Page Speed Insights Tool: This Google tool allows developers to gain deeper insights to provide customers with an improved mobile user experience. The main objective of this tool is to improve the speed of the web page and thus offer a smooth browsing experience to users.
User Experience Beta – This is another tool that is available on the Page Speed Insights results page that gives you guidelines to fix any user experience issues.
Look for feedback from your customers
Customer feedback is very important to understand the customer experience on your mobile site and fix those issues in time. This can be done by including a ‘Leave Feedback’ page where customers can express their opinions and comments about the website experience they had on your online store. Another way is to sort the list of customers who repeatedly visit your website and make purchases. Once the list is ready, you can send them an email requesting valuable feedback that can help you improve the user experience on the mobile site.