Bicycle billboard advertising: It’s more than an ad, it’s an attraction
People will surely notice if you: My many years of working in retail and people watching have taught me a few things about people. Anytime you can find an opportunity to entertain, inform, or create a sense of curiosity; you should. Why? Because people are absolutely defenseless against such triggers. Knowing this, when I come up with a marketing tactic for a client, I always build my program around entertaining, informing, or creating curiosity.
Over 300 listings today and not once did it take my breath away. I know that in the course of today I had to have seen at least 300 ads. You too right? But not a single announcement or message today stands out. We take ads like we take breaths of air; unconsciously. Only when our breath has been taken away are we aware of our breath. Taking your breath away is my approach to advertising. Non-traditional advertising, ie guerrilla marketing, does this better.
The Guerrilla In The Room. Just as people can’t possibly ignore a literal gorilla in the room; people in no way can ignore guerrilla marketing. Non-traditional advertising, also known as guerrilla marketing, gets noticed because the very essence of guerrilla marketing is to entertain or create curiosity. When you employ guerrilla marketing, you know that you have the full attention of your targets and now you can properly tell them about your great product or service. And so advertising works again for the advertiser!
sell power
Last spring my wife and I decided to downsize to a car. Dave Ramsey and his class at Financial Peace University is what prompted such a rash decision. We figured if we could live out of our one car (which is paid for) and pay ourselves instead of paying the lease on our second car, we could wipe out our college loan debt in a year. So, I traded in my Altima for a new bike. Riding a bike lends itself to many miles of contemplative thought. On one of my bike rides to work I got to thinking: is there any way to make money on this bike? Bicycle billboard advertising is what came to mind. And, to my surprise, others had also thought of this. I put together some business cards. I designed a banner for my 41″ x 29″ bike trailer advertising YOUR AD HERE!. Companies signed up and I got an extension from my current marketing agency. Street advertising or non-traditional advertising or simply: bicycle billboard advertising.
why it works
The bicycle billboard is entertaining. How fun is it to see an overweight guy doing an ad behind his bike? It is informative. The bike billboard ad has information about the advertiser. Finally, creates curiosity. People look for cyclists anyway. How much more do people look for a big guy on a small bike pulling a sign that you just have to read? The best part. Everything costs a fraction of the price compared to traditional advertising rates.