Article marketing improves reach

Considering that most businesses aren’t about writing, it’s very common for businesses to eliminate that aspect altogether when starting up. Sometimes they will go back to the idea of ​​getting more reach, but that almost never happens in a small grassroots business, effectively reducing their reach by 75%. This is good information to know, but how can you change it? What would be a profitable way to make writing (worthy product) ongoing and profitable?

Here are some good solutions.

virtual assistance

Hire people to write for you. People who write well professionally usually don’t come cheap, and if they do…you get what you pay for. It is common for companies to partner with virtual assistants, and if you have a good virtual assistance company, they will also have writers on staff. Getting the most out of your virtual assistant company will not only save you money, it will also create additional revenue streams for your business.

Another option would be to write them yourself. This is an option that many don’t choose because they can’t think of writing more than five or ten articles in their field, but those who do can increase their reach for very little additional cost. They could use their VA (virtual assistant) to edit your work and then have them publish it for you, so all you do is write and approve.

Quality

The numbers vary from person to person, but for good content articles with research and citations, the cost is between $100 and $300 per article. Many people wonder if the cost is really worth it. For people using this to its full potential, it is. Can you imagine some of the best articles about your professional field being yours? Your signature in the article becomes a brand that increases your recognition factor online and impacts a new and more profitable audience with your business identity. Your brand signing becomes a recognizable business fact for any like-minded business within your scope of writing subject matter, and YOU have the upper hand because those subjects belong to you. Creating a signature brand is easily doable if you are willing to pay for it.

Quantity

The second option is the most common path, people who choose quantity over quality. It’s easy to find hungry writers who are willing to write for $20 an article. Just don’t expect those articles to be of the excellent quality required to brand your market with the meaningful expertise and in-depth informational content needed to grow your business. Writers, who create a large number of articles, write multiples in the space of an hour to make up the difference and do something with their writing. This leaves little room for editing and research, or replicates the same research in a selection of articles, not necessarily well-written content.

Regardless of which path you choose, advertising through articles is one of the most profitable marketing techniques available online. Content really is king on the internet. Not being part of the content-driven market will reduce your overall reach and make you much less noticed.