Vinith Blogs – Google Algorithm Updates
What is the Google Algorithm?
PageRank(PR) is an algorithm used by Google Search to rank websites on its search engine results. Google makes changes to its ranking algorithm almost every year.
In previous years, Google made a small update to its algorithm. Now Google makes thousands of updates every year.
Google implements most of the changes which are minor, sometimes they implement major algorithm updates like Panda, Top Heavy, Penguin, Pirate, Hummingbird, Pigeon, Possum, Mobile which impact SERPs significantly.
1. Google Panda:
Release date: february 2011
Risk: low quality content, plagiarized or thin content.
In february 2011Google releases the first updates called google panda. It means reducing low-quality content, thin content in search results, and returning unique and engaging content. Panda is updated every time by Google.
2. Google Penguin:
Release date: april 2012
Risk: Spam or irrelevant links, paid links.
In april 2012Google introduced the penguin update to remove bad links or irrelevant links. when paid links are available, the website will be penalized. When a new Penguin update is released, sites that have taken steps to remove bad links (using Google’s link disavowal tool).
3. Google Pirates:
Release date: August 2012
Risk: Copy content, copyright infringement reports.
In August 2012Google launched the pirate update algorithmic changes that penalized sites frequently accused of hacking. The motive for the pirated updates was to penalize sites with repeated copyright infringement, as presented through Google. DMCA (Digital Millennium Copyright Act) system.
4.Google Hummingbird:
Release date: August 2013
Risk: keyword stuffing; low quality content.
In August 2013Google launched the hummingbird update to produce more relevant search results by better understanding conversations and the meaning behind queries. While relevant synonym keywords are still important, carefully research related searches and competing terms.
5. Google Dove:
Release date: july 2014
Risk: Poorly optimized pages.
In july 2014Google launched the dove update to provide high-quality, relevant local search results. A good starting point is to run an analysis on the page with Website Auditor. The dashboard of the tool will give you a good idea about the aspects of on-page optimization.
6. Google Mobile (Mobilegedion):
Release date: April 2015
Risk: Bad mobile compatibility.
In april 2015Google launched a new compatible with mobile devices classification algorithm. Google Mobile Update (Geddon mobile) ensures that mobile-optimized pages will rank at the top of mobile search, while non-mobile-responsive pages will rank lower on the search engine results page and your website is not optimized for mobile traffic.
7.RankBrain:
Release date: October 2015
Risk: Poor user experience, lack of query-specific relevance features.
In October 2015Google launched the RankBrain Update it’s machine learning where a computer teaches itself how to do something, which helps Google process some of its most relevant search results. Keep an eye on the user experience factors of your website or blogs in Google Analytics, in particular Bounce rate and session duration.
8. Opossum:
Release date: September 2016
Risk: Tense competition in your target location.
In september 2016Google launched a new algorithm Opossum to update Google Maps local search results, search engine location and business address. To deliver better and more diverse results based on location and address.
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