Some helpful tips to keep in mind to make your fundraising event a success
Whatever the purpose or reason behind a fundraising event, it has to be successful. Fundraisers must run smoothly and be successful in order for the individual or organization to achieve the required goal or funds.
If this is your first time organizing a fundraising event, there are some helpful tips you can follow to make sure everything runs smoothly, helps you achieve your goal, and is successful. Below are some of these helpful tips:
Be sure to keep the purpose of the fundraising event in mind. There are certain events that have a combination of objectives. However, with fundraisers, the main goal, of course, is to generate enough funds to support a certain program, cause, or event. You should keep this purpose in mind and remind the other organizers or participants of it as well.
Set a fundraising goal. This objective should be based on what you or your organization would like to gain from this event. The event’s host committee, organization staff, and major fundraisers can help you determine this goal.
Set the budget for the event as well. Your work budget should include staff, venue, food or refreshments to be served, entertainment, invitations, and security costs, among other possible items. It would also be smart to include some unexpected costs in your budget.
Identify the target audience for the event and potential sponsors or donors. When you determine who will be invited to the event, it will be easier for you to plan your fundraising event. Is the event targeted at parents of school-age children, members of the local community, or another specific group?
Be sure to promote the event to your target audience. Make use of various marketing and advertising tools to promote. Promote it through direct mail, telemarketing, word of mouth, or through various social networking sites. If you have enough budget, you can also consider advertising the event through newspapers, television, or radio.
Encourage audience participation. Audience participation is important because it ensures that all participants interact with each other and have fun. And the more audience interaction you get at an event, the more likely guests are to donate money to your cause.
Finally, show your appreciation to all the donors and guests who attended your event. It is standard practice to show your appreciation to all sponsors and guests who participated in the event. It is also important to keep donors, vendors, staff, and volunteers happy so they will want to participate in future events. Keep in mind that saying “thank you,” even through simple notes, can go a long way.