Job posting is like advertising a product
It is really an amazing exercise to focus on your own job postings and compare them with others. You have to analyze how other companies are saying the same thing and you do it seems impressive. For a while, think, from a job seeker’s point of view, that he is finding the same things in all job postings, so how will he decide that he should choose your company? In reality, it can be very difficult to find the right candidate when you are not making any real effort to post your job openings. Experts say that job offers are like working on advertising a product, the more you attract people, the more response you can get from the market.
I recently went online to search bpo jobs And I was surprised to see that all companies publish the same details in their job descriptions. When everything sounds similar, how can a job seeker make a decision about right and wrong? Imagine if the advertising for each soap brand is the same, they copy the same content for videos and audio, then how users will be attracted, everything will seem so boring to them and they will definitely choose something that they are not interested in. The same goes for job postings, as here if people can’t differentiate between profile specs, companies won’t be able to get the right candidates for their vacancies and job seekers won’t be able to get the right platform.
When the marketing team decides to promote their new product to the market, they try to choose the best advertising idea. They focus on public interests and try to attract people to the qualities of the product so that consumers can easily decide to buy it. Similarly, your job openings need to be attractive and attractive so that the job seeker can discover something good about your company and can make the decision to be an applicant soon. Those who want to attract very high achievers should create high-level job postings and share their attitude through job postings. The workplace culture and job profile responsibilities should be well described along with the expected skills so that only the right candidates can apply for an interview.
When your job postings are not well managed, the scrutiny of the resume also becomes quite difficult because you will probably get all kinds of resumes as applicants cannot get the correct information about the job profile so they will submit applications blindly . It is important to compete with other companies in the market even when hiring professionals for you, the process must be the same as that of selling a product against the competition. If you do not serve ads in both cases, the results will be unwanted and the performance will be poor.
Prefer to use the correct language along with a unique culture, set some standards based on your company and post job postings while maintaining your dignity. The job seeker will definitely come with the same attitude and it will be much easier for you to make the final selection.