Inexpensive ways to advertise your business with direct marketing

HOLDERS WHO SELL

Introduction

When it comes to selling a product, nothing is more important than the quality of

the product itself. If you have a good product, promote it and attract word of mouth

advertising will be easy. Customers will recognize that it has intrinsic value

as a product; and they will buy it and spread the word to their friends.

However, when it comes to selling that same product, the next most important step

what matters is the quality of your sales pitch. Even if your product is great, no

get a lot of word of mouth publicity unless at least some brave souls are willing

buy the product initially to get started. And the only way that it will

will happen is if you persuade them. And that’s where copywriting comes in.

Copywriting, for the uninitiated, is the art of using salescopy to persuade readers to become buyers.

I’ll give you an exhaustive list of “fill in the blanks” headlines for all occasions.

Crafting a winning headline

There are five important components of any winning headline.

 Talk to your audience

 Use psychological trigger words

 Use a good title formula

 State an important benefit or pose a puzzling question

 Read news headlines for inspiration

Headline templates

We’ll consider some “fill in the blanks” headlines. All you have to do is choose a title from the correct category, fill in the blanks, and add it to the top of your newsletter or press page. Shape the rest of your copy around your chosen title.

1. The lonely internet mogul finally reveals the secret of success in [Name of Niche]

2. [Your Business] Launches a powerful new product that promises to change the market for [Product Niche]

3. After [# of Years] Years, [Product Niche] You will finally witness a great innovation

4. New product shakes the market for [Product Niche]

5. The ancient secret helps people be more successful in their [Profession/Hobby]

6. Getting rich doesn’t always have to be hard, he says. [Your Name]

7. Pioneer, [Your Business Name], Offers solutions where other companies cannot

8. Shocking developments are on the horizon, says Internet Mogul

9. [Your Business] Unveils the master plan to revolutionize the market for [Product Niche]

10. The internet mogul claims that she knows why you will never succeed in [Task/Hobby/Profession]

11. News Flash: This Innovative New Idea Could Change Your Performance

Business … forever

Question-style headlines

1. Are you ready to get serious? [Job/Product/Task]?

2. What would you do if you became a millionaire in just one year? If you

Get [Your Product], You may just have to answer that question.

3. Do you know the secrets to [Hobby/Profession/Task]? Find out what

You’ve been missing yourself

4. Your co-workers know something that you don’t. Are you ready to learn?

the truth?

5. Is your company living up to its potential? Find out why this may not be the case.

6. Are you ready to transform your Hum-Drum life into a more positive one,

A successful and worthwhile one?

7. Are you sick and tired of [Problem #1] and [Problem #2] Preventing you

To achieve [Goal]?

8. Do you feel that progress is difficult to achieve? Like you’re running in a

Hamster wheel? Find out how to advance in [Profession/Business/Hobby].

9. Are you ready to take charge of your future?

10. Do you know that two little problems could be killing your [Business/Love-Life/Career]?

Beneficial style headlines

1. Learn the Top Five Things Science Suggests You Should Do

Be successful in [Career/Business].

2. Use my proven methods to [Achieving Goal #1] and [Achieving Goal #2]

In just a few days!

3. Finally, experience the benefits of using a device [Type

of Product].

4. There is an important difference between [Your Product] and all the others:

[State Biggest Benefit of Your Product].

5. Change your life overnight with [Name of Your Product]!

6. Improve your energy levels, be healthier and enjoy your life to the fullest.

Maximum use of my proven strategies

7. Steal my ideas to make your business more powerful, effective and

Better monetized

8. It took me [# of Years] Years to learn this. But you can learn it as

Small like [# of Days] Days.

9. Sick of the rat race? Find out how to get out of your cage using my

Patented Strategies to Succeed in [Name of Niche].

10. Tired of your mediocre ability to [What Product Does]? Make the change

for [Your Product] And changes everything in just a few days!

Procedural style headlines

1. Learn how to change your life and career in Just [# of Days] Days

Using my tested system.

2. Don’t despair. Find out how to exploit your earnings in solo [# of Steps]

Simple steps.

3. Find out how other ordinary people like you go crazy

Successful in [Career/Hobby/Task].

4. Learn how to triple the amount of traffic that comes to your site on

Only [# of Days] Days.

5. Learn to transform your [Career/Hobby/Relationship] in Just [# of

Days] Days and [# of Steps] Steps!

6. Learn how the experts do things. Adopt my proven system to change

How do you do it [Whatever Your Product Promises].

7. How to build an empire from the ashes of your failed company

8. How to improve your relationship with your [Spouse/Kids/Family] without

Damaging your [Career/Other Goal]

Trigger word style headings

1. Seven explosive secrets that are guaranteed to [Product’s Promise]

2. Tired of paying outrageous amounts for [Niche Product]? Download your

Copy for free.

You might be surprised to learn what science has to say about [Niche]

4. Warning: if you think your business practices are “good enough”,

I could be in for a nasty surprise

5. The Fast Win Big and the Slow Fade Over Time. Learn why the coming

Revolution in [Your Niche] It could make your business [Slow].

6. The world is changing around you. Adjusting to the times or to the face

Extinction. Keep reading to learn [Your Business/Your Career/Your

Family Life] It will change … forever.

7. Learn the 10 dangerous secrets that every successful person in [Your

Niche/Career] You know, but you don’t.

8. Generate a hurricane of income in [Niche] Using these secrets

Strategies that even some of the best [People in Your Niche/Business]

I dont know

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