Importance of the on page in SEO

The most fundamental aspect of internet marketing is search engine optimization or SEO. It is a system of using online tools that you can implement on your website to help your pages rank higher in search engine results, giving your website more exposure to visitors. targets that may eventually become customers. On-page SEO means optimizing individual web pages to rank higher and get more relevant traffic on search engines. On-page refers to both the content and HTML source code of a page that is optimized, while off-page SEO refers to backlinks. On-page search engine optimization has changed over the years, so it’s important to keep up with the latest practices.

The following are the on-page SEO factors:

1. Meta-optimizations

Meta Tag optimization means optimizing the title and description with the primary, secondary and tertiary keywords.

A) Meta Title Optimization:

The title must be between 65 and 70 characters and the description must be between 150 and 155 characters.

Title tags are an important reason to help search engines understand what your page is about and are the first impression many people have of your page. It is preferable to keep titles under 60 characters.

B) Meta description optimization:

Meta Descriptions provide a conclusive summary of the web pages in question. It is usually a short, concise paragraph of no more than 300 keywords.

2. Page speed

Page Speed ​​is one of Google’s 200 ranking factors. Optimizing your landing page speed and website results will get your website up to date in Google searches.

3. Mobile friendly

Mobile friendly website is one of Google’s ranking factors. Making your website fully mobile-friendly can help increase your page rank in Google related to mobile searches.

4. Image optimization

Google also provides image search results. You can achieve the highest ranking in Google image search results by optimizing the title and description of images. Sometimes when Google can’t read certain images, it helps to optimize them by adding accurate names to the images. Submitting the image sitemap to Google webmasters allows for an increase in page rank.

5. Keyword density

Keyword stuffing refers to the use of too many primary, secondary, and tertiary keywords on your website. Avoiding keyword stuffing is a general rule of thumb for on-page optimization. Keyword density is a ratio of the total words in the content per keyword used in the content. If you keep the ratio, your keyword ranking will be higher. The digital marketing analyst should implement keywords with a maximum density of 2-3%.

6. URL optimization

URL is short for Uniform Resource Locator; is a subset of the Uniform Resource Identifier (URI) that specifies where an identified resource is available and the mechanism for retrieving it. It should never be longer than 100 characters; otherwise, Internet Explorer could not load the page. The URL must also be human-readable and must not be dynamic, i.e. the URL must not contain symbols or special characters (!#,$,%,&,*, etc.)

7. Page content

Copying or rewriting of existing articles should be avoided. Even for original content, if you have already published it on another website, it is not good for your site. While writing about a certain topic or answering a question, make sure that what you write is rational and covers both sides of the story.

On-page optimization is the surest way to achieve top rankings in Google and on-page optimization training helps us in the same way. This is one thing that is totally under our control. It allows us to ensure that we are posting original content and ensures that the user sees our website the way we want them to and is important to our benefit as on page also helps increase our Page Rank. These listed factors of on-page optimization are completely under our control and therefore make on-page optimization transparent.

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