How to steal traffic
When you’re trying to drive traffic to your site, you’ll try anything to see those numbers go up.
Stop spinning your wheels and be strategic.
It is a simple logical formula. In the world of the web marketing universe, there are already communities formed around the ideas and interests related to what you do and what you sell.
Your job is to find those tribes and become a part of them so that you can drive their members to your site, where, assuming you’re doing your job of posting unique original content on a regular basis, they’ll find a good reason to pitch camp.
Step 1: Start with what you know.
Identify popular websites and blogs where the types of people whose needs and interests align with your offering hang out, read, and interact. Become an active participant in these communities by commenting on blogs and joining discussion forums.
If you focus on adding value to the conversation, people will naturally be curious to learn more about you and search your site to see what else you have to say. Just be sure to include a link in your signature so they know where to find it.
Step 2: broaden your horizons.
If you’re not getting far in terms of getting attention and traffic in these circles, it’s time to get out of your comfort zone.
Click on other commenters’ websites and explore their blog listings and commenter links. Eventually, you’ll find yourself three or four degrees away from your usual niche and discover a whole new constellation of communities where you can focus your networking efforts.
Step 3: Aim for the top.
Once you’ve earned your stripes as a valued and trusted member of other’s tribes, start reaching out to those who lead them.
But don’t send them an email out of the blue asking them to help you promote your site. Instead, show your continued interest in being a valued member of the community.
Send them a compelling original article that suits your audience and the tone and personality of your site. Make sure it’s perfectly crafted, has an attention-grabbing title, and offers a different perspective without bland language.
By providing them with a ready-made blog post, you’ll increase your chances of getting the exposure you want and the opportunity to get in front of a new audience of people to whom you can demonstrate your expertise and entice them to follow you. your own base of operations.
Step 4: Keep your promises.
If you’re doing all of this hard-core marketing to drive traffic to your site, it’s important to make sure first-time visitors aren’t disappointed when they get there.
Be sure to live up to the high expectations you’ve set through your insightful blog comments, forum contributions, and guest posts.
When new visitors come to your site, they should discover a library of compelling essential content that speaks to their interests and concerns.
Find the unanswered questions that exist around your specialty offer your expert opinion. Provide real solutions to the problems that keep people up at night. Be bold and make sure you’re not saying the same thing as everyone else.
Useful and unique is the name of the game. Otherwise, you’ll be doing all this work to attract new readers only to let them slip away again.