How to show your experience when you’re starting out
When you first start your own business, it can be scary and even seem impossible. It’s the old conundrum of how you can get experience without having experience.
Blog Regularly Towards Your Audience
Start a blog on your website and post directly to your audience with many forms of content, discussing many issues your audience has. It’s a great way to get traffic, but it’s also a great way to demonstrate expertise.
Write a white paper on a problem
A white paper is a long report that addresses a problem and then offers solutions to the problem. By writing an article or two about your individual hearing problems, you will be able to demonstrate your expertise even if you are just starting out.
Publish an ebook about your experience
Writing an ebook and authorship is always a great way to showcase your expertise. Address the book to your target audience and answer any questions they may have. Tackle a problem and solve it and then you’ll get more respect because you know what you’re talking about.
Make checklists to help your target audience
If you know the kinds of things your audience has questions about, you can create helpful checklists, cheat sheets, or tip sheets that are available to view or download on your website or blog.
Share answers freely on social media
Social networks like LinkedIn, Facebook, and even forums and message boards are great places to answer other people’s questions in a way that highlights your expertise.
Become a contributing writer
Blogs, websites, newspapers, and magazines want more content and will welcome well-written, expertly submitted articles. Some of these will even pay you for content. Write originally for each one and rely on your bio to send traffic your way.
Enter a speech circuit
Create a couple of presentations that you could easily turn into public speaking fodder. Practice putting that information on video on your blog, YouTube, and other places that record videos.
Create a dedicated YouTube channel
Many people have become famous thanks to YouTube, and you can too. Use YouTube as a way to demonstrate your expertise on topics of interest to your audience.
Host a Free Webinar or Teleseminar
Technology allows you to do a lot to spread your knowledge and experience. You can make “how-to” videos, tip videos, and more to show the world, and more importantly, your audience, what you know.
These ways of showcasing your expertise when you’re first starting out don’t require you to have a huge customer list, or even a following just yet. Doing them will help you gain followers, improve search engine optimization (SEO), and help you build your business.