How to send HTML email in MacMassMailer and create HTML newsletters

Want to know how to send beautiful HTML newsletters from your Apple Macintosh computer using MacMassMailer?

I will show you how! It’s easy and everyone can do it without special knowledge!

Whether you need to inform your clients of the latest company news or simply deliver business offers in an engaging way, you must use the HTML message format. If you’re into email marketing, you know that creating an attractive, well-formatted HTML email newsletter is just as important as its content.

So what should you do when it comes to creating and sending HTML email?

Do not call designers and webmasters, because you do not need them for such a simple task. Make your newsletters yourself with your own hands. It’s just a few mouse clicks job! Follow a few simple steps outlined below and you’ll be ready to ship in minutes.

The easiest to use way to create an html newsletter is a free NVU open source HTML editor. After installing it, you are ready to create your best newsletter.

Create a website for newsletters

First of all, click on the “New” button and create a web page in a new tab.

Define a newsletter background to help your email get more attention. Must be:

* Ordinary;

* Without details;

* It should not distract the reader from the content of the message;

* decorated with corporate colors.

You can change the background image with the Format menu by clicking the “Page Colors and Background …” menu item:

Create newsletter body

After following these steps, you can write your newsletter. Don’t forget that your emails should be as short and informative as possible. The main task of the HTML newsletter is to grab the attention of your recipients quickly without giving them too much detail. The attracted reader will follow a link in your newsletter to get more details about your website.

When you create and send an HTML email, remember that photos and images are the most important elements of your HTML messages. They help your reader to visualize the most attractive part of your product or service without any effort, just at a glance!

To insert your images into your newsletter, simply drag the image from a folder on your Mac and drop it into the NVU editor. Furthermore, you can insert images with the help of the “Image” button on the toolbar.

Text and links

When you finish writing your newsletter, you can begin the final phase of creating your HTML message: text formatting.

If you need to change the colors of the text, you can do so using the “Page Colors and Background …” menu item from the “Format” menu. Never forget one of the main rules when creating HTML messages: use horizontal text layout.

After that, you can insert all the necessary links. These links are as important as the content of the message itself. They are the main driver of the offer details published on your website, where you can display not only images, but also video and audio content, ultimately helping you turn your reader into a happy customer.

To insert a link in NVU, select a text or an image in your new message to function as a link, and then press the “Link” button on the toolbar.

After clicking OK, a new link will be created and your customers will be able to access the offer details published on your website.

Keep and send

Now your newsletter website is finished. Click on the menu item “File – Save As …”. Choose the destination folder and give this web page a name that you like.

Now you are ready. Let’s talk about how to send HTML email. Start your MacMassMailer software, select the Messages node in the outline view on the left side of the main window and press the “+” button on the toolbar.

Then select the format as “HTML Project” in the new message editor.

Now you need to attach the HTML file you just created along with all the images you used on the page. Don’t forget to include the background image you selected earlier. After that, you can save your message.

To send your email message, press the Start button in MacMassMailer. If you already have recipients on your mailing list and your SMTP setup is completed correctly, your newsletter will be sent successfully.

Finally, your recipients will receive an email message that looks the same as you created it in NVU. Looks attractive, doesn’t it?

Now you know how to send HTML emails quickly. As you can see, these HTML letters will produce much better results than just plain text. The HTML message is a very effective email marketing tool. It will be an important part of your corporate image. Just remember these simple rules on how to create and send HTML email and not spam.

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