7 Ways to Get Repeat Traffic to Your Website

Traffic is great, but you know what really excites me when I log into my Analytics account? Repeat visitors. The more someone returns to my site, the more valuable the content I have offered becomes.

Something in my content or products is so good that the visitor wants to come and read more about it at a later date. They are practically begging you to sell them something. So how do you generate all that repeat traffic? Here are 7 top methods that have worked wonders for my sites:

1. Create an authority site – Imagine the sites that most people visit every day. At the top of the list are social media and news. What do they both have in common? They provide a comprehensive view of a topic important to the reader.

If you can offer a similar resource for the niche you’re marketing in, your readers will continue to come back regularly to check out your latest articles and ideas. The goal here is not just comprehensive content, but regularly updated content.

2. Provide free online tools and referrals – Another valuable resource that many visitors will keep in their bookmarks bar is the free tool. A site analyzer, dictionary, forum, or list of websites for research are great tools for internet marketers.

These tools can be expensive to develop, but they will continually attract valuable traffic in the form of loyal users.

3. Add forums or a blog – Readers like engagement, and it’s easier than ever to create tools that encourage engagement. You can create a forum for free with PHPbb or you can pay for Vbulletin and install a top level forum.

Additionally, a WordPress forum will provide the necessary tools to reach and keep up with your readers on a daily basis.

4. Create scarcity in email marketing – If you have an email list of users who have visited your site, use it to generate return traffic. Offer incentives for subsequent visits, telling them that they will receive a bonus or that certain content will only be available for a limited time.

Every email you write should provide some level of direct interaction with your readers, encouraging them to return to your site for additional information, free tools, or just another post.

5. Cross-promote your site in multiple places – As an internet marketer, your website shouldn’t be the only presence you have online. You should have a Twitter feed, a Facebook page, a blog, and anything else that fits your niche. Cross between each of them to provide additional sources of traffic.

6. Personalize your posts – It is much easier to forget someone who has a pedantic and boring voice that you can find anywhere. Be yourself, tell jokes, and keep your content as personal as possible. As people get to know you, they will come back to your site for social reasons more often than not.

7. Create a unique brand – Along the same lines, start generating a recognizable brand that your readers will follow online. Use a standard logo, use your face, and start using tools like videos and podcasts to personalize what you present.

The more discoverable you make yourself, the more likely someone is to pick up a guest post or video you put up somewhere else and return to your site.

A website is a commodity. No matter what the goal of your content is, it should present something unique and valuable to your readers. Like any brand, you need to build loyalty and recognition and then trust the value you present to keep attracting visitors day in and day out.

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