5 conversion optimization tips for your website

No matter what expert you have hired or how much money you have spent, there is no other barometer that means more to a successful search engine marketing strategy than how many conversions and ROI come from your search campaign.

Regardless of the service being offered, organic SEO or paid search (or a combination of both) search engine marketers are tasked with not only generating qualified traffic to their website, but also offering search queries. Website conversion optimization to help increase the likelihood of a sale or other conversion for your clients’ websites.

Realizing the conversion potential of your website depends on many factors, such as the attractiveness of the website, the content of the site, and the ease of navigation for the users visiting the site. Here are five conversion optimization tips that help convert simple website visitors to conversions.

Assess your competition

First, identify who your strongest competition is in the market. Then go on a little recon mission and find out everything you can about that competitor (s). What strategies are they using to generate more traffic and convert more sales on their site (s)? Do you offer special offers or promotions? Do they have information on products / services easier to find? Do you have customer testimonials that endorse your products / services?

Take what you’ve learned from your recognition mission and design your own custom plan to convert more visitors to your website.

Think like your customers

If I were a customer of your website, would you know how to get around and find what you are looking for? To properly optimize your website for conversions, you need to think like your customers. What information do they look for when determining what product to buy? Does your website load quickly (don’t you want to discourage them with a slow website?) Is there easy access to contact information? Are there any special offers available on the website that they can take advantage of (remember, people love offers!)?

Produce valuable web content

Conversions are highly dependent on the quality of your website content, just like a successful SEO campaign does. Your website content should communicate your brand and your service / product options effectively in a clear and concise manner. Your web content should focus on conversions by explaining the range of benefits your product / service offers, and it should include a strong call to action that prompts your visitors to convert.

Google has made it even easier for website owners to improve their conversion optimization pitch by presenting Content experiments as part of your Google Analytics program. In content experiments, website owners can perform split tests of different landing page variations with separate content in an effort to analyze and determine which web page is most effective at converting.

Offer special promotions

Discounts, One Get Ones, free shipping, coupon codes, and free e-books are all effective methods that help attract website users to convert. Offering these types of promotions gives your visitors the psychological advantage of getting a deal on their purchase and increases the likelihood that they will actually make that purchase.

It’s important to note that most offers have short-term benefits for conversions and need to be constantly improved to help retain established customers.

Be trustworthy

The final website conversion rate optimization The strategy that I will discuss is simply to be trustworthy to visitors. Be transparent with your site visitors. Have contact information clearly marked so that it is easy for customers to find. Provide links to your social media pages so that users can get information about your business from real customers.

If your website collects data, have a clear Privacy Policy outlining what your information will be used for. Have Shipping and Returns Policies. If your website requires it, install an SSL certificate so site visitors know that your website connection is encrypted and secure.

Each of these simple strategies can greatly improve the conversion rate on your website so that you can get the most out of your search engine marketing investment.

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